Take off, eh

The Ontario Government released a new anti-Sexual Assault PSA as part of a three-year, $41 million "It's Never Okay: An Action Plan to Stop Violence and Harassment" campaign. This will include the PSA, updated school curricula, legislation and persecution models.


Kathleen Wynne, Premier of Ontario, said:

"As a woman, ending sexual violence and harassment is a cause I feel strongly about — and as a leader, it is also one I know is right for Ontario. Our action plan is an affirmation that everyone in this province deserves dignity, equality and respect, and is a clarion call to all Ontarians to help end misogyny so that everyone can live free from sexual violence and harassment."

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The video targets the bystanders in "classic" assault situations such as bar roofies, spreading nude pics, workplace harassment, etc. and how they could intervene:

"Thanks for minding your own business," says another man as he massages a female co-worker, clearly against her will.

"Thanks for not telling my girlfriend," says a teen as he looks at a young woman's suggestive photos.

"Thank for not telling anyone," says another after drugging a woman's drink at a bar.

The second half focuses on bystander actions:

"Thank for telling the bartender," the woman whose drink was contaminated tells the viewer.

"Thanks for stopping him," says the young woman whose photos were compromised.

"Thank for telling H.R.," the harassed employee says.

"Thanks for getting help," the drunk girl says as her friends help her home.

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The PSA ends: "When you do nothing, you're helping him. But when you do something, you help her."

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Screenshots and Quotes from Mic.com

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